Dated advertising satire finds ad man Hunter (Randall) hoping to get the key to the executive washroom but he may instead find himself on the unemployment line unless he can convince the profitable Stay-Put lipstick account not to change agencies. One day Rock sees movie star Rita Marlowe (Mansfield), and her kissable lips, on TV and tries to convince her to endorse the product. But she'll only agree if he'll pose as her new boyfriend to make ex-beau Bobo (Mansfield's real-life hubby Hargitay) jealous. Naturally, the lipstick ads take off bigtime but success does indeed spoil Rock (at least temporarily). Very slightly based on the play by George Axelrod.