Three wanna-be Broadway producers (Skelton, Keel, Champion) go to gay Paree to peddle Skelton's half interest in Madame Roberta's, a chi chi dress shop. There, they meet the shop's other half interest, two sisters (Champion and Miller), and together they stage a fashion show to finance the floundering hospice of haute couture. Lavish production, light plot. Filmed in Technicolor based on Kern's 1933 Broadway hit (inspired by Alice Duer Miller's "Gowns by Roberta"). Vincent Minelli staged the fashion show, with gowns by Adrian (watch for cop-beater Zsa Zsa as a model).