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August 5, 2009
Six Ways the GI Joe Movie Could Be Better Than Transformers 2
Posted by CoolerKing in Features

It was announced on Tuesday that Paramount Pictures wouldn't be screening GI Joe: The Rise of Cobra for critics and, let's be honest, is anyone really that surprised? Trying to explain the critical snub, Rob Moore, vice chairman of Paramount Pictures commented, "After the chasm we experienced with Transformers 2 between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote G.I. Joe."

That quote tells us two things: 1). Paramount isn't expecting GI Joe to get the same warm critical buzz that their earlier summer smash, Star Trek, received (rumors of bad test screening scores have been circulating for a while), and 2). Paramount is DESPERATE to ally GI Joe with their even bigger summer smash, Transformers: Revenge of the Fallen, a movie that did amazingly well, especially when you consider it's not-particularly-fresh 20% rating at Rotten Tomatoes. (There HAVE been some early reviews of GI Joe, so it has screened for SOME critics - it currently has a 91% freshness rating on RT - which seems odd, given the review embargo. And most of those select reviews that have been posted so far have been largely positive, which could be a good sign... or it could be extremely fishy. We haven't decided yet.)

 But, even though the Transformers comparison reeks of desperation, it's also kind of apt. Both movies are based on Hasbro toy lines that spun-off into successfully iconic 1980s cartoon series (with amazingly catchy theme songs), which then spun off into even more toys, comic books, lunchboxes, you name it. However, even though one could argue that the GI Joe cartoon was much more cinematic in scope than the Transformers series - face it, fanboys, the Transformers never had anything as cool as the Weather Dominator or the MASS Device mini-series - Transformers definitely have more A-list talent behind their feature film careers. Look at the talent behind the Transformers movies - produced by Spielberg, directed by billion-dollar director Michael Bay, starring the male/female ingénue team of Shia and Megan Fox, and written by the guys behind Star Trek and Zorro. That's a nice pedigree.

GI Joe, in comparison, has some of the Transformers producers (not Spielberg), was directed by the guy who made 2004's Van Helsing (and who hasn't directed since), stars a solid cast of B-list talent (no Vanity Fair covers for the GI Joe cast in the near future), and was written by the guys who wrote Four Brothers and Derailed. You have to admit, that's a little lopsided.

So, with all that, why do we find ourselves kind of rooting for GI Joe? The no-critics decision is BEYOND annoying (and cowardly), the commercials are underwhelming, the cast doesn't even seemed thrilled about it (both Sienna Miller and Joseph Gordon-Levitt haven't exactly lauded the film in recent interviews), Van Helsing was TERRIBLE, and the buzz, to be frank, is not good. And yet... maybe it's just 1980s nostalgia, but we're still holding onto a glimmer of hope for the movie.

 We fully, FULLY acknowledge that GI Joe: Rise of the Cobra might be the trainwreck of 2009, but, if it can defy expectations, here are six possible reasons why this crazy toy-based shoot-em-up could end up being a better movie than the powerhouse of the summer, Transformers: Revenge of the Fallen. Granted, that scenario ain't likely, but, if it does happen, it'll be for one or more of these reasons.

Six Ways the GI Joe Movie Could Be Better Than
Transformers 2


1. Diminished Expectations

Like we said, there is NOT particularly good buzz surrounding GI Joe's release. There were early rumors of the movie receiving the lowest test screening scores in Paramount history and tons of gossip about director Stephen Sommers allegedly being fired from the film. Sure, those rumors were mostly debunked, but their sheer existence isn't good for the Joe team. But all of this negativity has, frankly, turned GI Joe into an underdog, and everyone loves to root for an underdog, right? The expectations are so low at this point that, even if the movie is just OK, that's going to be a huge step up from what most of its audience is expecting. So, bad buzz might just work for the Joes in this regard, turning the movie's release into the battle between GI Joe's Average Joes and Transformers' Globo-Gym Cobras, which... is kind of perfect.

2. The GI Joes Have Faces

One of our least favorite aspects about Michael Bay's Transformers movies is how impossible it is to distinguish one robot from another, particularly when their start their rock-em-sock-em thing. The robot designs might turn on auto-fetishists, but they've completely stripped away all of the personality the Transformers had in the cartoon series, especially in the faces. Fine, noses and ears don't really work on robots, but Bay's Transformers designs do a terrible job of conveying emotion and, aside from Optimus Prime and Bumblebee, any casual fan would be hard pressed to name any of the other Transformers out of a line up. Thankfully, the GI Joe cast is actually made up of honest-to-god actors, with eyebrows and mouths, and the ability to make us give a damn about them, if they're good enough. And, while there isn't a Tom Hanks or Angelina Jolie in the bunch, it's a fairly solid group of actors, with most having a few impressive credits next to their names (heck, even Marlon Wayans was awesome in Requiem for a Dream). That alone might elevate the cast above Optimus Prime's creepy CGI robot lips.

3. The Accelerator Suits Might Just Surprise Everyone


Anyone who's seen the early previews for GI Joe has probably made a sarcastic comment or two about the clunky, beyond-cartoony accelerator suits that the Joes wear into battle in one major sequence, these hulking exo-skeletons that look like some of Tony Stark's discarded designs for Iron Man. They've been one of the major causes of fan backlash since the first trailers premiered. However, there have been some early screening reports suggesting that the trailers completely fail to capture the giddy, crazy-ass fun of the accelerator action scenes. If there is ANY scene in GI Joe that has the potential to completely shutdown its critics, it's this one, and we think it has a 50/50 chance of working. While there was some beautiful robot wreckage in Transformers 2, there was no single action sequence that we were still talking about weeks later, and the concept of the accelerator suits alone just seems like such a great mixture of amped-up speeder-bike mayhem and total vicarious wish fulfillment. They might fall flat on their face, but if they don't, it'll be the most talked about action sequence of 2009.

4. Stephen Sommers Is Better at Delivering FUN Than Michael Bay

GI Joe director Stephen Sommers

This might sound ridiculous, but Michael Bay movies take themselves very, very seriously. That's right, Michael Bay movies. (And, yes, we're counting Bad Boys 2.) Even with their ridiculous premises, there is an arrogance, a pomp, a slick, pre-packaged, out-of-the-box desire to be EPIC to Bay's movies that can be entertaining, but also can occasionally suck all of the fun out of a movie theatre thanks to their painful efforts to be either cool or profound in every second of every frame. On the other side of the spectrum, there's Stephen Sommers, and let's be honest, there is NOTHING cool about Stephen Sommers. If Bay was the high school kid who spent all of his energy being cool, Sommers is the class clown, the class speed freak, the kid in your class who'd skateboard off the roof just to make his friends laugh. This doesn't mean that Sommers makes great movies - he doesn't. Deep Rising is a hysterical B-movie, The Mummy is a fairly solid popcorn flick, The Mummy Returns is bat-s*** insane, and Van Helsing is so over-the-top it's almost Kabuki. However, all four of those movies are never boring and were obviously made by a guy who was trying to make every second of every frame pure sugar-sweet FUN. And, at this point in history - with the economy in the toilet, two wars, ugly partisan politics, massive unemployment, and even worse on the horizon - we've lost all interest in cool. We want FUN when we go to the movies - one of many reasons why our favorites of the summer have been Star Trek and Up - and GI Joe probably has way more potential to be fun than Transformers, thanks largely to Sommers' involvement. Sure, it also has much more potential to suck, but... eh, you can't have everything.

5. Sexist Male Rationale #59280


We're not proud of stooping to this level, but if we have to, we will. In our editorial opinion (our male editors, at least), GI Joe's Rachel Nichols (she plays Scarlett) is way hotter than Megan Fox. (That sound you hear is the internet breaking in half.) Maybe we just prefer redheads, but Nichols is a classic beauty; that Marilyn Monroe tattoo on Fox's arm is extremely lame; Fox blew off Seth Rogen, which isn't cool; and Nichols proved to us on Alias (and with a strong performance in the stinky P2), that she's a pretty amazing actress, MUCH better than Fox. And, for all you fanboys, Nichols cameo-ed as the green alien slave girl in this summer's Star Trek, so she gets some geek points for that, right? Right? (We apologize to our wives, mothers, and daughters.)

6. Transformers: Revenge of the Fallen Was a Terrible, Terrible Movie



Yes, it made a crapload of money and will probably top the box office for 2009, but let's get this straight - Transformers 2 is no Dark Knight. Heck, it's not even Spider-Man 3. We totally stand by our reviewer's assessment of the film when it came out. Transformers 2 is an unqualified mess. It takes everything we hated about the first Transformers - uneven tone, lame sense of humor, awful pacing - and amplifies it to 11. Yes, it's a populist hit, but, in our minds, it's one of the worst movies of the year, so, honestly, the bar that GI Joe: Rise of the Cobra has to clear to be a better movie than Transformers 2 isn't very high. Do we honestly think that GI Joe can, in any way, make more money than Transformers 2? NO. No way in hell. But, do we think it could possibly be a better and more fun moviegoing experience? YES. We're a little nervous about the buzz, the review lockdown, and several other aspects - like casting Adebisi from HBO's Oz as the hero in a kids movie - but we have to admit that it has a definite chance of being a better movie, because, c'mon, that shouldn't be that hard.

We will probably be back online Monday listing reason after reason why GI Joe is one of the worst things we've ever seen - the plot involves Marlon Wayans and freakin' nanobots, NANOBOTS, that's a sci-fi narrative death sentence every time - but, if it pulls off a surprise and delivers on the high-octane fun, we'd be more than happy to name GI Joe as our favorite toy-based movie of 2009... which, admittedly, is a pretty dubious honor.

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Posted by CoolerKing in Features - August 5, 2009 at 12:08 AM
 
Term Papers

johnclick2325 at Jul 23 2010 05:40:32
The tranformers are awesome and my favourite characters of all time. I can't wait for Transformers 3 to come out. http://www.flashpapers.com
it was alright yo

zombielover5 at Aug 10 2009 16:28:21
This movie was ok. I thought the special effects were fun to watch especially those suits the joes wore. I didn't mind how the characters were changed for the story of the film (there was a story with the baroness in an episode about an alternate universe where she was nice). The only complaint I have was with duke and cobra commander. Their personalities and mannerisms didn't remind me of the cartoons (and they're such iconic characters). Cobra commander seemed robotic and duke just sounded and acted too young. All the other characters especially scarlet and snake eyes reminded me of the cartoons. Scarlet really sounded and looked a lot like the cartoon. One other thing, I thought cover girl was one of the main joes, the movie version made her insignificant.
Yeah No, I Disagree...

Skywarp-2 at Aug 06 2009 09:30:59
Yeah this article was nothing short of a feeble attempt to relate themselves to Transformers fans through Gi Joe and stealthy defend their critics original premise that ROTF sucked.. that is the whole point of this article.. sell Gi Joe, because it has humans in it, and they are unable to fathom that the younger, and Transformers fans are able to identify with these robot characters, whereas they are not.. the casual fan can not identify whose who out of a line up, WTF ever!! these people are just pissed because we all came to a rationalization... with Transformers ROTF, we see how much America Loves a good ride, and how esoteric and OUT OF TOUCH, these idiot movie critics are these days.. if it doesn't have some Global warming, liberal, social justice commentary, or at least some fully human emotional crying and acting, then it sucks in their eyes.. and yeah no, Megan Fox is hot, sure she's a Bee-otch, but she's still hot.. This article is so transparent.. I mean they get right back into a defensive posture about their crappy review and stance on ROTF.. and yeah it may have some issues.. and such, but it made tons of money and has tons of fans who can't wait to see more.. Star Wars the Empire Strikes back was hailed as a failure too at one time, until Return of the Jedi made the latter make sense.. so I'm waiting for TF3 to see what Roberto Orci and Alex Kurtzman come up with to tie up any loose ends from TF1 and TF2. You guys aren't very slick, and many of us "Average" movie fans are more intelligent then you give us credit for...
um...yeah but no.

morey13 at Aug 06 2009 01:45:17
yeah sorry, but rotf was not a terrible movie, and don't even compare it to spiderman 3, which was horrible. g.i.joe will be a fun movie, i hope. any critic who jumps on the "let's bash rotf" bandwagon no longer deserves to be taken seriously. was it the best movie? no. was it as good as the first movie? no. but it was nowhere near as bad as the hack/critics made it sound. g.i. joe won't beat rotf, probably won't beat anything. don't get me wrong, i'm going to go see it, but let's get real, it's just not going to happen. 1. it's august. 2. even the fans have their doubts. and 3. marlon wayans. sorry but this trumps everything, it's one thing if he were comic relief, but as a main character, and love interest for scarlett? way off the mark. duke or snake eyes for that one. this is not our summer sleeper hit. sorry.
The inevitable

Karyudo at Aug 05 2009 23:48:28
While I don't like the suits I could see this as a decent movie. I'll still be disappointed though seeing as it has to target kids. Resolute has dead Joes in minutes. I just don't see this as able to compete with that.
It Will Not Disappoint...

shawntempesta at Aug 05 2009 13:24:36
Saw the Premiere in RI for a Hasbro event...this movie is FUN, it is exactly what you'd expect a GI Joe movie to be, and there is probably not a 15 second period where something un-crazy or explosive takes place. AMAZING. First FUN and EXCITING movie I've seen a couple years. Paramount might be nuts for not letting critics see it (or brilliant for setting the bar so low). Either way, great, fun flick. (And the accelerator suits are sweet)
 
 
 
 
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