If you were looking for action, quirkiness, or romance, you just might have gone to see at least one the top three films this week. Battle: Los Angeles easily held the top spot, beating out last week's winner by a solid $13 million margin. The alien action spectacle made $36 million, over half of its cost to make, in its debut weekend. Rango didn't come close, but at $23.1 million didn't do too shabby for weekend number two. While there's no Twilight currently showing, director Catherine Hardwicke brings up a different supernatural romance in the form of Red Riding Hood, which managed to swoon (or scare) $14.1 million and 3rd in its debut weekend. This puts it slightly ahead of the 2nd place finisher from last week, The Adjustment Bureau. While supernatural romance won out against science fiction romance this week, 4th place and $11.4 million isn't all that far behind, considering the gap between the top finishers.
However, the gap widens considerably after that ... no other film broke $10 million this weekend, barely finishing higher than $5 million. One of the few that did was Mars Needs Moms, the Robert Zemeckis motion capture CGI-fest made $6.8 million, but its opening is a far cry from the $150 million budget it needs to recoup, especially for a family-friendly film. It fared better than the R-rated Farrelly Brothers comedy Hall Pass, which dropped to 6th and slightly above $5.1 million, and the PG-13 teen romance of Beastly, which fell to 7th and slightly below $5.1 million. Unlike Mars, however, they were much lower budgeted films, and are highly likely to break even by next weekend at the latest.
Near the bottom, however, we have two certified box office winners and one ... well, still not counting its gnomes before they've hatched. Just Go with It landed in 8th with $4 million, but has shown a $13 million profit domestically, and the Oscar-winning The King's Speech just continues to hang in, earning 9th and adding $3.6 million to its already whopping $129 million total over sixteen weeks. As for Gnomeo & Juliet ... well, its $3.5 million this weekend added up to $89 million domestically, but as Buena Vista still refuses to release its budgetary info, it's hard to say if it has turned a profit (though considering most similar CG films have cost $150 million or more, chances are Gnomeo isn't doing as well as hoped).
Weekend Box-Office (3/11 – 3/13)
1. Battle: Los Angeles...$36 million
2. Rango...$23.1 million
3. Red Riding Hood...$14.1 million
4. The Adjustment Bureau...$11.4 million
5. Mars Needs Moms...$6.8 million
6. Hall Pass...$5.1 million
7. Beastly...$5.1 million
8. Just Go with It...$4 million
9. The King's Speech...$3.6 million
10. Gnomeo & Juliet...$3.5 million