In 1948, George Marshall, the President of the Screen Directors Guild (which became the Directors Guild of America, Inc. in 1960) announced to its senior members that the Guild would begin an Awards program to honor directors for their directorial achievement. Awards would be given on a quarterly basis, and would culminate in the presentation of the Annual Award for the Best Directorial Achievement to the winning director at the General Membership Meeting. Almost 60 years later, the Awards have grown to include television, documentaries, commercials, and Special Guild Service Awards including the Guild's highest honor, the Lifetime Achievement Award.